Brand Guidelines, Voice + Tone Direction, Taglines, Corporate Messaging
Crown is the gaming entertainment hub for Amazon Games. Crown is relatively new to the market and needed to cement its identity within the industry and with fans.
My Role
As Brand Copywriter my tasks included creating Crown’s unique brand voice, writing brand guidelines in coordination with a designer, ideating the brand’s new tagline.
A uniquely small team, Crown Channel didn’t have a creative director. I stepped up and provided creative and production guidance as the assets where developed.
Client