360 Degree Campaigns
Social Strategy, Content Design, Creative Direction
Author: zbroussard
Square
Paid Ad Copy
Dead Island 2 | Crown Channel Crown and Dead Island 2 partnered to bring forth Escape From Hell-LA, a 2 hour special where popular streamers compete against each other in … Continue readingPaid Ad Copy
Brand Copy + Messaging
Brand Guidelines, Voice + Tone Direction, Taglines, Corporate Messaging Crown is the gaming entertainment hub for Amazon Games. Crown is relatively new to the market and needed to cement its … Continue readingBrand Copy + Messaging
IRL + Experiential
IRL Stunts, Activation Concepts Tasked with creating and producing an experiential photo booth for Amazon’s gaming-focused Crown Channel, I dreamed up an interactive take on classic 2D fighting games like Street … Continue readingIRL + Experiential
UX + Website Copy
Chat Commands, UX Writing, Website Copy Created chatbot copy and various chat commands for one of Twitch’s largest streaming channels. Chatbot copy served promotional and pure conversational purposes.
Blog Writing
In celebration of Amazon Games Week I was tasked with writing the blog post for the official Amazon Games blog.
Email Marketing Copy
Crown Channel | B2B Email Newsletter I was charged with writing a monthly email campaign targeting potential brand partners. NFL x Subnation | B2C Email Marketing Wrote the promotional email … Continue readingEmail Marketing Copy
Branded Video + Integrations
NETFLIX x Lost In Space Served as the writer (and host) for this comedic promo for Netflix, helping the Netflix Is A Joke team launch the third and final season … Continue readingBranded Video + Integrations
Social Copy
NFL Rivals Someecards.com I contributed jokes, both branded and not, for this popular comedy site. Crown Channel x Alexa Integration
Social Video
Crown Channel, Vertical Video, TikTok, Reels